HÖJA
(Pronounced hoi-yah) (Swedish)
“To raise, elevate, enhance and improve”


At HÖJA, we believe in the quiet power of thoughtful transformation.
Founded by Jayne Hiddleston, a Creative Consultant with a First-Class Honours degree in Fashion & Textile Design for Management and a certified Colour Analyst from the London College of Style, HÖJA offers a refined approach to both personal and interior styling.
From colour analysis and wardrobe edits to interiors and holiday let styling, our work is grounded in the same design principles: understanding tone, proportion, mood, and how people feel in a space—or in their own skin.
Whether you’re refining your own look or preparing a property for guests, HÖJA helps create harmony, elevate everyday experiences, and bring out the best in what’s already there. For Airbnb hosts and holiday let owners, this means tailored design advice that enhances atmosphere, guest comfort, and overall appeal.
